Targeting the New Screens in Our Lives


Tag: Rich Media


Singtel (Optus) buys 3D Ad Startup, AdJitsu

Posted by Emily Rogers (Freeman) in Blog, Newsletter. No Comments

9th May

Singtel is the parent company of Australia’s telco Optus, and Allen Lew, CEO of Optus’ Digital Life division said of the acquisition that it would allow Singtel to become a “significant mobile marketing entity”.


Why don’t Advertisers Spend More on Mobile?

Posted by Emily Rogers (Freeman) in Article Share, Blog, Featured, Newsletter. No Comments

2nd May

Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.


Optus Christmas

Posted by admin in Uncategorized. No Comments

10th April

The Objective:

Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network.

The Challenge:

Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store.

The Execution:

Expose the target audience to the brand across a wide breadth of sites throughout the day, increasing brand awareness at contextually relevant moments.

Animated Banners to Rich Media
Placements: Premium Contextual environments CPM
Flash-like banners expanded directly over the user’s content on initiation to reveal an animated product carousel and store location tool, driving customers in-store or to the weekly deals content.

Rich banners to Mobile site 
Targeted mobile banners drove consumers to an HTML5 animated mobile site to discover the M selections product range and directly locate their nearest store for purchase. Users looking for instant purchase assistance were able to click-to-call the Optus call centre, view terms and conditions specific to each product and click directly to the … Read More »



Underworld Awakening

Posted by admin in Case Studies. No Comments

9th April

The Objective:

Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales.

The Challenge

Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release of the Underworld Awakening movie premiere

The Execution:

Rich animated mobile banners targeted to 16-39 year olds in technology, movies, gaming, social, entertainment & news apps and msites were optimised to drive customers to interact with a custom animated mobile ad featuring mobile optimised video, click to calendar plus Facebook & site links.

Outcomes

Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Rich Media Engament Rates
Exceeded target number of video views
Achieved benchmarked calendar subscriptions
Achieved Facebook and site share targets

 



The Devil Inside

Posted by admin in Case Studies. No Comments

9th April

The Objective:

Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video.

The Challenge:

Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application.

The Execution:

 Mobile banners targeted to 16-24 year olds  across a diverse range of apps and msites, were optimised to drive movie goers to key mobile destinations. Click to Movie Trailer direct from banner. Click to Mobile site and click to download with the aim of reaching the maximum number of unique customers.

Outcomes

Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded completed video view goals
Exceeded site visits targets
Achieved targeted app downloads