Targeting the New Screens in Our Lives


Tag: Twitter


Geordie Shore 2

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10th April

The Objective:

Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.

The Challenge:

With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.

The Execution:

Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.

Outcomes

Exceeded Impressions, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Site Engagement Rates
Achieved target number of video views
Achieved above benchmark calendar subscriptions
Exceeded Facebook and Twitter share targets



The Devil Inside

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9th April

The Objective:

Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video.

The Challenge:

Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application.

The Execution:

 Mobile banners targeted to 16-24 year olds  across a diverse range of apps and msites, were optimised to drive movie goers to key mobile destinations. Click to Movie Trailer direct from banner. Click to Mobile site and click to download with the aim of reaching the maximum number of unique customers.

Outcomes

Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded completed video view goals
Exceeded site visits targets
Achieved targeted app downloads



Intel Visibly Smart

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9th April

The Objective:

Reach the maximum number of consumers in contextually relevant environments (Music, Gaming, Entertainment and Design) with highly engaging, interactive mobile ads.

The Challenge:

Create a series of Rich animated ads that allow consumers to express their creativity while showcasing the Intel Visibly Smart 2nd Gen Core Processor Family.

The Execution:

Highly engaging rich media mobile banners drove commuters on mobile to engage the Intel brand in a Visually Smart way with 4 market-first rich-media gaming concepts for music, gaming, video and design. Banner expanded directly over the app and msite content to reveal an interactive game and users were invited to take a visibly smart challenge . On successful completion of the challenge the user’s screen cracked to reveal a ‘Visibly Smart’ fact, challenging them to play again or share with a friend.

Outcomes

Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded targeted rich ad interaction benchmarks
Exceeded targeted completed game plays
Achieved bench mark social sharing goals