Smartphone & Tablet Advertising » Snakk Media – Smartphone & Tablet Advertising – Targeting the new screens in our lives http://snakkmedia.com Targeting the new screens in out lives Tue, 26 Nov 2013 05:49:44 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 What Australia had to say about Apple’s new iPhone 5 http://snakkmedia.com/australia-apples-iphone-5/?utm_source=rss&utm_medium=rss&utm_campaign=australia-apples-iphone-5 http://snakkmedia.com/australia-apples-iphone-5/#comments Thu, 13 Sep 2012 07:13:14 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2076 After weeks of rumour and speculation, Apple has launched the much awaited iPhone 5.  So what does Australia think?

From Marketing Magazine - iPhone 5 announced. Could It Save the US Economy? Apple sure knows how to get people talking. The eyes of not only the tech world were on San Francisco early this morning (AEDT) for the unveiling of the Apple iPhone 5. But in typical Apple style the event transcended the bounds of the techno-sphere, watched intently by many, including business circles…<read more>

From B&T – Digital Marketers Let Down By Underwhelming iPhone. The perks of Apple’s new iPhone5 have been overshadowed by its “hugely disappointing” lack of near field communication (NFC) capabilities, digital marketers today told B&T… <read more>

From Dynamic Business Magazine –  Apple Fans Rally For iPhone 5 Launch. After weeks of hype and speculation, Apple unveiled a slimmer, faster and bigger iPhone 5 ... Read More »]]> After weeks of rumour and speculation, Apple has launched the much awaited iPhone 5.  So what does Australia think?

From Marketing MagazineiPhone 5 announced. Could It Save the US Economy? Apple sure knows how to get people talking. The eyes of not only the tech world were on San Francisco early this morning (AEDT) for the unveiling of the Apple iPhone 5. But in typical Apple style the event transcended the bounds of the techno-sphere, watched intently by many, including business circles…<read more>

From B&TDigital Marketers Let Down By Underwhelming iPhone. The perks of Apple’s new iPhone5 have been overshadowed by its “hugely disappointing” lack of near field communication (NFC) capabilities, digital marketers today told B&T… <read more>

From Dynamic Business Magazine –  Apple Fans Rally For iPhone 5 Launch. After weeks of hype and speculation, Apple unveiled a slimmer, faster and bigger iPhone 5 in San Francisco overnight… <read more>

From Financial Review - iPhone 5 With 4G To Hit Australia September 21.  ..Pricing for the handset starts at $799 for the 16GB model, rising to $899 for 32GB and $999 for 64GB. Australia is again in the first wave of countries to receive the handset, joining the US Canada, France, Germany, Hong Kong, Japan, Singapore and the UK… <read more>

From Sydney Morning HeraldApple Unveils iPhone 5. Apple has unveiled the iPhone 5, saying it is thinner and lighter than the previous model, even though it has a bigger screen. Australians will be able to buy one next Friday… <read more>   Also see SMH for a detailed ‘hands on’ analysis of the device.  Hands On iPhone 5 

From The AustralianiPhone Lacks Wow Factor But Sales are Still Assured. The new iPhone 5 brings important updates to Apple’s pioneering handset but overall there was a lack of a “wow” factor at today’s launch… <read more>

From ZDNet - iPhone 5 works on Telstra Optus 4G networks.  The iPhone 5 will launch in Australia on September 21, and, unlike the new iPad, the long-term evolution (LTE) 4G functionality will actually work on the 4G networks in Australia. <read more>

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Pepsi Max Cash-or-Car Competition 2012 http://snakkmedia.com/pepsi-max-cashorcar-competition-2012/?utm_source=rss&utm_medium=rss&utm_campaign=pepsi-max-cashorcar-competition-2012 http://snakkmedia.com/pepsi-max-cashorcar-competition-2012/#comments Fri, 31 Aug 2012 06:06:52 +0000 AndrewJacobs http://snakkmedia.com/?p=2068 The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site while also building awareness of the competition and its prizes.

The Challenge:

To participate in the competition customers had to enter a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the target demographic, drive customers in store to buy a bottle of pepsi and then have them return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to gaming, entertainment and sports environments across multiple publishers drove users to an Animated HTML5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone for a chance ... Read More »]]> The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site while also building awareness of the competition and its prizes.

The Challenge:

To participate in the competition customers had to enter a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the target demographic, drive customers in store to buy a bottle of pepsi and then have them return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to gaming, entertainment and sports environments across multiple publishers drove users to an Animated HTML5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone for a chance to win.

Outcomes:

- Exceeded Impression, Click & CTR targets
- Exceeded targeted unique audience goal
- Exceeded qualified registration targets
- 22% Conversion from visit to entry

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Pepsi Max Cash or Car Competition 2012 http://snakkmedia.com/pepsi-max-cash-car-competition-2012-2/?utm_source=rss&utm_medium=rss&utm_campaign=pepsi-max-cash-car-competition-2012-2 http://snakkmedia.com/pepsi-max-cash-car-competition-2012-2/#comments Fri, 31 Aug 2012 06:05:09 +0000 AndrewJacobs http://snakkmedia.com/?p=2066 The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.

The Challenge:

To participate in the competition customers had to enter a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the the target demographic, drive customers in store to buy a bottle of pepsi and then have them to return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to to gaming, entertainment, sports environments across multiple publishers drove users to an Animated HTML 5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone ... Read More »]]> The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.

The Challenge:

To participate in the competition customers had to enter a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the the target demographic, drive customers in store to buy a bottle of pepsi and then have them to return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to to gaming, entertainment, sports environments across multiple publishers drove users to an Animated HTML 5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone for a chance to win.

Outcomes

- Exceeded Impression, Click , & CTR targets
- Exceeded targeted unique audience goal
- Exceeded qualified registration targets
- 22% Conversion form visit to entry

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Are you Ready for Mobile Grocery Shopping? http://snakkmedia.com/ready-mobile-grocery-shopping/?utm_source=rss&utm_medium=rss&utm_campaign=ready-mobile-grocery-shopping http://snakkmedia.com/ready-mobile-grocery-shopping/#comments Thu, 30 Aug 2012 05:40:59 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2064 A recent article in BandT has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.

Both Coles & Woolies have apps on the market to support various elements of the shopping process – from list development to store & aisle mapping and even links to online ordering. As this capability is refined over time, mobile grocery shopping is set to take off in Australia in the very near future. According to Nielsen, 35% of Australians had bought groceries on the web in the past month, and there is no reason these shoppers (and more) could not be converted to mobile shoppers.

Read the full article on the BandT site

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A recent article in BandT has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.

Both Coles & Woolies have apps on the market to support various elements of the shopping process – from list development to store & aisle mapping and even links to online ordering. As this capability is refined over time, mobile grocery shopping is set to take off in Australia in the very near future. According to Nielsen, 35% of Australians had bought groceries on the web in the past month, and there is no reason these shoppers (and more) could not be converted to mobile shoppers.

Read the full article on the BandT site

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Are You Spending 7% of Your Ad Budget on Mobile? http://snakkmedia.com/spending-7-ad-budget-mobile/?utm_source=rss&utm_medium=rss&utm_campaign=spending-7-ad-budget-mobile http://snakkmedia.com/spending-7-ad-budget-mobile/#comments Thu, 30 Aug 2012 05:20:00 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2061 An interesting study commissioned by the Mobile Marketing Association has recommended a target level of spend on mobile advertising of 7% of total ad budget. They also advise that this should build up to 10% over the next 4 years. The MMA has published a White Paper: Mobile’s Share of the Mix – Marketing Evolution detailing their findings, which you can download from the MMA website.

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An interesting study commissioned by the Mobile Marketing Association has recommended a target level of spend on mobile advertising of 7% of total ad budget. They also advise that this should build up to 10% over the next 4 years. The MMA has published a White Paper: Mobile’s Share of the Mix – Marketing Evolution detailing their findings, which you can download from the MMA website.

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What are Apple, Google & Facebook doing in Mobile? http://snakkmedia.com/what-are-apple-google-and-facebook-doing-in-mobile/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-apple-google-and-facebook-doing-in-mobile http://snakkmedia.com/what-are-apple-google-and-facebook-doing-in-mobile/#comments Fri, 24 Aug 2012 03:27:46 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2044 The big guns have been busy lately, launching new products, creating relationships and burning bridges.  Check out the articles below to find out why Google won’t let Apple have youTube anymore, what Facebook is doing with Mobile Ads and how Google is rolling out their mobile payments capability.

Apple

Apple devices like the iPhone & iPad will no longer come with a YouTube player installed.  Apparently Google (who own YouTube) have not extended Apple’s licence to pre-install YouTube.   This appears to be a competitive move, as Google operate the Android operating system in competition with Apple. According to Apple,  YouTube will still be available within the device browser, and Google are apparently working on a downloadable app.

Facebook

Facebook is trialling a new Mobile Ad Service that allows application developers to link customers directly to the Apple and Google Play app stores to download apps.  The service is being tested with a limited number of partners, according to Facebook.

Google

Google have been busily building out capability and partnerships for their Google Wallet app, recently releasing a new, cloud-based version of the app that supports all credit and debit cards from Visa, MasterCard, American Express, and Discover.  Note that these partnerships are in the US, not for Australia yet.

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Aus Mobile Ad Spending To Increase by 65% Next Year http://snakkmedia.com/aus-mobile-ad-spending-to-increase-by-65-next-yea/?utm_source=rss&utm_medium=rss&utm_campaign=aus-mobile-ad-spending-to-increase-by-65-next-yea http://snakkmedia.com/aus-mobile-ad-spending-to-increase-by-65-next-yea/#comments Thu, 23 Aug 2012 03:08:12 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2040 A recent article on B&T  reported that advertising spending on mobile is predicted to increase by more than 65% in the next year.  This data comes from the PWC Global Entertainment and Media Outlook for 2012 – 2016.  This is of course off a fairly low base, but the data suggests the tipping point is almost here for local mobile ad spending.

According to the B&T article, PWC explained that mobile ad spending in Australia remains modest because only 25% of websites are optimised for mobile. That suggests the next few years are going to be huge for mobile ad spending. Once organisations get to grips with optimising, building and supporting for mobile, the need to generate traffic from multiple devices will increase exponentially.

Is your web presence optimised for mobile?  Do you have a long term strategy for mobile presence?  What about in marketing – how do you create mobile destinations to support your promotional and marketing activity?  For some tips on developing for mobile, check out our own Andrew Jacobs’ recent article 10 tips for mobile campaign site success. 

 

 

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Mobile Future Not So Flashy http://snakkmedia.com/mobile-futurenot-so-flashy/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-futurenot-so-flashy http://snakkmedia.com/mobile-futurenot-so-flashy/#comments Tue, 21 Aug 2012 03:14:38 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2042 On August 16th Adobe discontinued support for Flash on Android, clearing the way for the HTML5 Standard which is already well on the way to replacing Flash on the mobile web.

In a nutshell, this means that websites using Adobe Flash will not work on smartphones and tablets for the indefinite future!   Flash will continue to work for any Android users who have already downloaded the Flash player app, but new downloads are now disabled.

In case you were holding out for the possibility that your flash-heavy corporate website would eventually work on your customers’ smartphones and tablets, it might be time to finally look at new options.  Ask your agency, tech team or developers to look into rebuilding using HTML5.

 

 

 

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NFC is coming to Australia http://snakkmedia.com/nfc-is-coming-to-australia-2/?utm_source=rss&utm_medium=rss&utm_campaign=nfc-is-coming-to-australia-2 http://snakkmedia.com/nfc-is-coming-to-australia-2/#comments Mon, 20 Aug 2012 03:16:32 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2038 Have you been wondering about NFC lately?  We get a lot of questions from clients asking when NFC will really take off in Australia.  We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?

To help clear up some of the confusion, we recently wrote an article for Dynamic Business Magazine explaining some of the basics about NFC and what we can expect in the coming months.

To most Australians, NFC is probably something that sounds a bit like a roast chicken franchise. Which is fine, because by the time NFC reaches mass adoption in Australia, it won’t matter if you’ve heard of it or not. It will just work.  Before long, you will be using NFC on your smartphone on a daily basis, without even realising it.  Just like you don’t need to understand anything about plumbing to get water out of a tap.   NFC stands for Near Field Communications. So, without getting the slightest bit technical, NFC enables…… read the full article by Snakk Media on the Dynamic Business site. 

 

 

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The Good and Bad of Olympics Mobile Marketing http://snakkmedia.com/the-good-and-bad-of-olympics-mobile-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-good-and-bad-of-olympics-mobile-marketing http://snakkmedia.com/the-good-and-bad-of-olympics-mobile-marketing/#comments Sun, 12 Aug 2012 02:27:12 +0000 Emily Rogers (Freeman) http://snakkmedia.com/?p=2027 Check out these Olympic mobile marketing efforts from Visa, McDonalds and Coca Cola:

Visa flaunts Olympic sponsorship through video-heavy mobile ads McDonald’s goes for mobile gold in London with 1M app downloads An Olympic lesson on how to botch a mobile marketing campaign

And Google has released mobile search data for the Olympics revealing a massive increase in mobile search traffic over the last few weeks.

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Check out these Olympic mobile marketing efforts from Visa, McDonalds and Coca Cola:

Visa flaunts Olympic sponsorship through video-heavy mobile ads
McDonald’s goes for mobile gold in London with 1M app downloads
An Olympic lesson on how to botch a mobile marketing campaign

And Google has released mobile search data for the Olympics revealing a massive increase in mobile search traffic over the last few weeks.

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