Smartphone & Tablet Advertising

Targeting the New Screens in Our Lives

Tag: Mobile Apps

What are Apple, Google & Facebook doing in Mobile?

Posted by Emily Rogers (Freeman) in Blog. No Comments

24th August

The big guns have been busy lately, launching new products, creating relationships and burning bridges. Check out the articles below to find out why Google won’t let Apple have youTube anymore, what Facebook is doing with Mobile Ads and how Google is rolling out their mobile payments capability.

AIMIA Event: Marketing Your App

Posted by Emily Rogers (Freeman) in Article Share, Blog, Event. No Comments

17th May

AIMIA Sydney are holding an event on Mobile App Marketing on May 31st.

Facebook Buys Potential Rival Instagram for $1 Billion

Posted by Emily Rogers (Freeman) in Article Share, Blog, Newsletter. No Comments

10th April

Facebook has done a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded standalone app that’s separate from Facebook, but the services will increase their ties to each other.

Australian Publishers To Abandon Mobile Apps

Posted by Emily Rogers (Freeman) in Blog, Featured. No Comments

23rd February

Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.