With higher cut-through than conventional online ads, mobile offers brilliant opportunities for marketers. Andrew Jacobs identifies his top tips to ensure your next mobile campaign is a success.
Devices running the Android O/S made up more than half of all smartphone sales in Australia in Q1 according to Kantar WorldPanel Comtech.
We’ll be doing regular posts on the Marketing Mag blog. Here is our first one on the importance of thinking mobile first. Smartphones and tablets have become our first screens for communication, entertainment and discovery. They are the first devices we reach for in the morning and the last we interact with before we fall asleep.
We’ve been talking about Rich Media for a few years now. Now that smartphones and tablets can do everything (and more) that a PC can do, we are seeing a lot more Rich Media Mobile Advertising. Rich Media is what makes mobile advertising interesting.
Google has announced their new tablet, called the Nexus 7. The Nexus 7 will be a smaller tablet that Apple’s iPad, and many commentators are actually calling it a competitor to the Kindle Fire, which is Amazon’s tablet device.