Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales.
Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release of the Underworld Awakening movie premiere
Rich animated mobile banners targeted to 16-39 year olds in technology, movies, gaming, social, entertainment & news apps and msites were optimised to drive customers to interact with a custom animated mobile ad featuring mobile optimised video, click to calendar plus Facebook & site links.
- Exceeded Impression, Click , & CTR targets
- Exceeded targeted unique audience goal
- Exceeded Rich Media Engament Rates
- Exceeded target number of video views
- Achieved benchmarked calendar subscriptions
- Achieved Facebook and site share targets
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