Optus Christmas
The Objective:
Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network.
The Challenge:
Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store.
The Execution:
Expose the target audience to the brand across a wide breadth of sites throughout the day, increasing brand awareness at contextually relevant moments.
Animated Banners to Rich Media
Placements: Premium Contextual environments CPM
Flash-like banners expanded directly over the user’s content on initiation to reveal an animated product carousel and store location tool, driving customers in-store or to the weekly deals content.
Rich banners to Mobile site
Targeted mobile banners drove consumers to an HTML5 animated mobile site to discover the M selections product range and directly locate their nearest store for purchase. Users looking for instant purchase assistance were able to click-to-call the Optus call centre, view terms and conditions specific to each product and click directly to the Optus site for purchase.
[sws_2_column title="" rightmargin="Outcomes "] Outcomes
- Exceeded impression, click , & CTR targets
- Exceeded targeted unique audience goal
- High engagement with Optus product pages
- High engagement rate with Optus Rich Media
- Exceeded Store Location Targets
- Click to Call Targets Exceeded
- CTR Bench Mark Exceeded
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Tags: Click to Call, HTML5, Mobile Video, mSite, Outcomes, Rich Media, Store locator
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