Targeting the New Screens in Our Lives


Tag: Registration


Contiki

Posted by admin in Case Studies. No Comments

10th April

The Objective:

Generate awareness of Contiki 2012 Tours among the target demographic, and drive take-up of the $100 discount offer via high impact mobile media placements in contextually relevant environments.

The Challenge:

To package in a free mobile optimised site as part of a low budget media buy. The site needed to encourage customers to sign up to receive a tour brochure and a $100 discount voucher to redeem when booking a Contiki holiday.

The Execution:

Mobile Banners skewed to Ppl 21-25 in  apps and msites (Travel, Social, Fashion, Entertainment, News & Sport), were optimised to drive customers to the custom mobile site for registration. Upon completed registration, users were automatically served a Contiki teaser video and sent the voucher and link to download the brochure.

Outcomes

Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Unique Site Visits conversions
Achieved above benchmark voucher registrations
63% of video views completed post registration



UTS:Insearch

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9th April

The Objective:

Increase the awareness of the UTS:Insearch offering including course info, times and availability.

The Challenge:

Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form or via the UTS call centre.

The Execution:

Mobile banners targeted to 17-19 year olds in apps and msites (Entertainment, Music, Social, Sports, Shopping) were optimised to drive students to interact with a custom HTML5 mobile site to learn about the UTS program, discover relevant course info, and register interest via a detailed course registration form or click to call functionality.

Outcomes

Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded course information visit targets
Exceeded qualified course registration targets
Exceeded qualified call centre enquiries