Targeting the New Screens in Our Lives


Tag: Case Study


Kids. What Could Be More Important?

Posted by Emily Rogers (Freeman) in Blog. 2 comments

13th June

In the last few weeks we’ve been working with UNICEF and their agency PHD, to support the campaign 28 Days to Save a Child’s Life. The mobile banners we created click through to a mobile site that allows people to donate directly via Paypal. It’s a really simple campaign proposition, but sometimes that’s all it needs to be.


Geordie Shore 2

Posted by admin in Case Studies. No Comments

10th April

The Objective:

Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.

The Challenge:

With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.

The Execution:

Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.

Outcomes

Exceeded Impressions, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Site Engagement Rates
Achieved target number of video views
Achieved above benchmark calendar subscriptions
Exceeded Facebook and Twitter share targets