Targeting the New Screens in Our Lives


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Pepsi Max Cash-or-Car Competition 2012

Posted by AndrewJacobs in Uncategorized. Comments Off

31st August

The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site while also building awareness of the competition and its prizes.

The Challenge:

To participate in the competition customers had to enter a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the target demographic, drive customers in store to buy a bottle of pepsi and then have them return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to gaming, entertainment and sports environments across multiple publishers drove users to an Animated HTML5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone for a chance … Read More »


Pepsi Max Cash or Car Competition 2012

Posted by AndrewJacobs in Uncategorized. Comments Off

31st August

The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.

The Challenge:

To participate in the competition customers had to enter a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the the target demographic, drive customers in store to buy a bottle of pepsi and then have them to return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to to gaming, entertainment, sports environments across multiple publishers drove users to an Animated HTML 5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone … Read More »


The Good and Bad of Olympics Mobile Marketing

Posted by Emily Rogers (Freeman) in Uncategorized. No Comments

12th August

Check out these Olympic mobile marketing efforts from Visa, McDonalds and Coca Cola:

Visa flaunts Olympic sponsorship through video-heavy mobile ads
McDonald’s goes for mobile gold in London with 1M app downloads
An Olympic lesson on how to botch a mobile marketing campaign

And Google has released mobile search data for the Olympics revealing a massive increase in mobile search traffic over the last few weeks.


NFC Is Coming To Australia.

Posted by Emily Rogers (Freeman) in Uncategorized. No Comments

2nd August

To put NFC in the context of smartphones, you will be able to wave your smartphone near a bus shelter, a supermarket product, a clothes hanger in a retail store, a magazine or even a cash register and be instantly connected to some content, an action or an app on your phone (are you seeing the potential here?).



Android Market Share overtakes iOS in Australia for Q1 2012

Posted by Emily Rogers (Freeman) in Uncategorized. No Comments

10th July

Devices running the Android O/S made up more than half of all smartphone sales in Australia in Q1 according to Kantar WorldPanel Comtech, who recently released their Q1 2012 figures for global smartphone sales.  Leaping forward since this time last year, Android devices now represent 52% of Australian smartphone sales, compared to 35.3% on Apple’s iOS.

The charts below represent the change between Q1 2011 and Q1 2012.  With virtually no change in iOS market share, it’s devices running the Android operating system which have eaten up market share from Symbian and everyone else in the last 12 months.

Market share for Apple’s iOS dropped a fraction of a percentage point to hold onto 35.3% of the Australian market, but with smartphone usage increasing overall in Australia, this is far from a reflection on sales, which continue to increase solidly.  The biggest losers … Read More »