Targeting the New Screens in Our Lives


Tag: Mobile Marketing


What’s The Point of Mobile Marketing?

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. 2 comments

20th June

It’s OK, I’m not questioning the validity of our existence.  But I do think it’s important that we think about The Point.  So what IS the point of your Mobile Marketing Campaign?



Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.


Retailers – Are You Converting Mobile to Transactions?

Posted by Emily Rogers (Freeman) in Article Share, Blog. No Comments

22nd May

New research (and another fancy infographic) from Deloitte has highlighted the benefits that retailers can expect from mobile channels. In fact the article goes to far as to say “a tsunami of mobile marketing and commerce.. will…crash on the shores of retail”.


AIMIA Event: Marketing Your App

Posted by Emily Rogers (Freeman) in Article Share, Blog, Event. No Comments

17th May

AIMIA Sydney are holding an event on Mobile App Marketing on May 31st.