Targeting the New Screens in Our Lives

Tag: Research

Aus Mobile Ad Spending To Increase by 65% Next Year

Posted by Emily Rogers (Freeman) in Blog. No Comments

23rd August

A recent article on B&T reported that advertising spending on mobile is predicted to increase by more than 65% in the next year. This data comes from the PWC Global Entertainment and Media Outlook for 2012 – 2016. This is of course off a fairly low base, but the data suggests the tipping point is almost here for local mobile ad spending.

Why The Digital Wallet Wars Matter

Posted by Emily Rogers (Freeman) in Blog. No Comments

11th August

Forrester has released a new report which predicts that non NFC mobile wallets will see faster adoption in the short term. Although the report confirms industry expectations that as early as next year, most new smartphones will be NFC enabled, they also predict that unattended points of sale (like vending machines and public transport) will offer greater opportunities for NFC in the short term.

The Olympic Evolution of Mobile

Posted by Emily Rogers (Freeman) in Article Share, Blog. No Comments

5th August

The folks at Float Mobile Learning have created an infographic to illustrate the huge changes we have experienced in mobile since the last Olympic games in Beijing.  They’ve also taken a snapshot of the types of mobile phone we were using during the last four Olympic games, and highlight some of the apps sporting enthusiasts can download today to engage with the 2012 games in London.

It’s a reminder of how fast things change in this space!

Android Market Share Overtakes iOS in Australia for Q1 2012

Posted by Emily Rogers (Freeman) in Blog, Featured. No Comments

27th July

Devices running the Android O/S made up more than half of all smartphone sales in Australia in Q1 according to Kantar WorldPanel Comtech.

Happy Birthday iPhone

Posted by Emily Rogers (Freeman) in Article Share, Blog. No Comments

29th June

Today is the 5th anniversary of the iPhone’s introduction to the world – back in 2007. In case you’ve forgotten, you might want to watch this short clip of Steve Jobs introducing the original iPhone – brings a tear to the eye huh?