Tag: mSite
Optus Christmas
10th April
The Objective:
Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network.
The Challenge:
Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store.
The Execution:
Expose the target audience to the brand across a wide breadth of sites throughout the day, increasing brand awareness at contextually relevant moments.
Animated Banners to Rich Media
Placements: Premium Contextual environments CPM
Flash-like banners expanded directly over the user’s content on initiation to reveal an animated product carousel and store location tool, driving customers in-store or to the weekly deals content.
Rich banners to Mobile site
Targeted mobile banners drove consumers to an HTML5 animated mobile site to discover the M selections product range and directly locate their nearest store for purchase. Users looking for instant purchase assistance were able to click-to-call the Optus call centre, view terms and conditions specific to each product and click directly to the … Read More »
UTS:Insearch
9th April
The Objective:
Increase the awareness of the UTS:Insearch offering including course info, times and availability.
The Challenge:
Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form or via the UTS call centre.
The Execution:
Mobile banners targeted to 17-19 year olds in apps and msites (Entertainment, Music, Social, Sports, Shopping) were optimised to drive students to interact with a custom HTML5 mobile site to learn about the UTS program, discover relevant course info, and register interest via a detailed course registration form or click to call functionality.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded course information visit targets
Exceeded qualified course registration targets
Exceeded qualified call centre enquiries