It’s OK, I’m not questioning the validity of our existence. But I do think it’s important that we think about The Point. So what IS the point of your Mobile Marketing Campaign?
Last week, Google launched an interactive, rich-media document called “Mobile Playbook – The Busy Executive’s Guide to Winning with Mobile”. Practicing a bit of what they preach, Google recommend reading the document on your tablet, but it’s accessible online, or via a PDF.