The latest information loaded slide pack from Mary Meeker has been getting quite a lot of shares this week. It’s quite U.S. centric, but if you’re interested in that market there are many many insights of relevance.
If the European market is of interest, or you’re keen to see some more big growth numbers for mobile, check out the Zanox Mobile Performance Barometer. It’s a piece of research covering trends in mobile commerce growth from Zanox, a leading performance advertising network in Europe .
What’s happening? Well, it’s all happening apparently! Using your smartphone to do your banking is not niche anymore, according to the big 4 banks in Australia.
Given we’ve only just hit 50% smartphone adoption, it’s pretty remarkable to see this report from Telsyte, predicting 5 million tablets in the Australian market by 2016. That’s up from 2.6 million in 2011.
We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.