Category: Featured
What’s The Point of Mobile Marketing?
20th June
It’s OK, I’m not questioning the validity of our existence. But I do think it’s important that we think about The Point. So what IS the point of your Mobile Marketing Campaign?
Change one Thing? We’d Consider Mobile First.
7th June
Recently, Mumbrella 360 / PHD asked the question “What one thing would you change about media in Australia?” At Snakk Media, we say Consider Mobile First.
Australian Smartphone Usage On The Rise
22nd May
We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.
Australian agencies ‘surprising lack of urgency’ for mobile
16th May
An article in Mumbrella today has revealed data from a new report from Google focussing on Australian smartphone usage. According to Mumbrella, Google’s head of mobile advertising in Australia Jason Pellegrinio has identified to two key trends in the Australian market.
Ads in Mobile Video Critical Revenue Opportunity
7th May
A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.
