COULD YOU DO IT?

 
 
 

HOW TO GET PEOPLE EXCITED ABOUT THE MOVIE THEME?

INSIGHT

A movie based on the true story of French high-wire artist Philippe Petit's walk between the Twin Towers of the World Trade Center. Dangerous, bold, exciting!

IDEA

Play with people’s natural fear when exposed to heights in a teasing tone ‘Could you do it?’. Challenge them to test their balance using their phone while taking the place of the movie’s main character walking on the wire.

 
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