Native advertising offers brands a quieter method of communicating with it’s audience. Due to its ‘less intrusive’ formats, native advertising tends to deliver higher engagement rates and brand awareness.
Coupled with our ability to overlay highly targeted data sets, this product offers brands a further channel to complete their digital strategy.
WHAT IS NATIVE?
- Native advertising is a form of paid media where the ad experience follows the natural form and function of the content it lives within.
- The ad is non intrusive and matches the visual design and layout of the page surrounding it.
- Native ads behave in a consistent manor with the surrounding environment.