INVESTORS

Information for Investors.

 
 
 
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About us.

Snakk Media Limited is incorporated in New Zealand and is listed on the NXT, a market designed and managed by the NZX to support small and medium size businesses.

Snakk Media is an expert in engaging mobile consumers. As an operator in the digital advertising sector our core business is to offer precision geo-location and audience based in-app and mobile web advertising solutions supported by specialist mobile creative and data-led consumer insights. We also specialise in audiences derived from consumers use of mobile device apps and mobile geo-location data. 

Snakk operates in Australia, New Zealand and Southeast Asia and is headquartered in Surry Hills, Sydney, Australia.

 
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SHARE PRICE

Snakk Media Limited (SNK) is traded on NXT, a licensed market for small to medium enterprises operated by NZX. Our current share price can be found on the NXT website.

 

INVESTING IN SNAKK MEDIA

To invest in Snakk Media, please contact your usual stockbroker. If you do not currently have a preferred stockbroker, a list can be found on the NZX website.

 

MANAGING YOUR SHARES

To view information on your shares, please login to the Computershare Investor Centre. For any other shareholder enquiries, please contact Computershare or call +64 9 488 8777.

 

 
 

COMPANY DOCUMENTS

Corporate Governance Code

LATEST REPORT

2018 Annual Report

 
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Media and Advertising
Sector Information

The following media and advertising sector information is sourced from a variety of reputable providers. The purpose of the information is to provide general information about the digital media and advertising sector.

Snakk operates in the digital mobile advertising sector. The sector continues to grow and evolve rapidly. It is highly competitive and is dominated by a handful of global companies. Snakk competes by focusing on differentiated specialist products and services.

The information presented below is not necessarily directly related to Snakk Media but does provide some insight into the sector Snakk Media operates in.

 
 
 

Sources: [1] Australian Mobile Marketing Consumer Survey 2017, Deloitte, 2017 |  [2] INTERNET TRENDS 2017 – CODE CONFERENCE, Mary Meeker May 31, 2017  |  [3] Time spend per day with Mobile Internet (mweb) vs In-App, eMarketer, 2018  |  [4]  IAB Australia/PwC Online Ad Expenditure Report; CEASA, 2018  |  [5] Smartphones Keep Us Running, OnePoll for Asurion, 2017  |  [6]  TIME SPENT BY AUSSIES 18+ ACCESSING ONLINE CONTENT, Nielsen, February 2018

 
 

Global Online Advertising Expenditure

For the calendar year ended 31 December 2017, in Australia digital advertising spend was 51% of the total advertising market and in New Zealand it was 41%.

Source: IAB Global OAER CY17 Infographic, IAB Australia/PwC; IAB US/PwC; IAB UK/PwC; IAB NZ/Staples Rodway.

 
 
 

 

Internet Advertising in Australia

Fast growth in video advertising will see it account for 25 per cent of the total internet advertising market by 2022. The majority of growth is from mobile. 

Source: PwC Global Entertainment & Media Outlook 2018, IAB Online Advertising Expenditure Report.

 
 

Internet Advertising Revenue

Advertising expenditure in Australia for paid search, display and classifieds with video advertising broken out as a subset of display. Mobile internet advertising consists of both search and display.
 

 

Online Advertising Growth FY 2017

All online advertising categories experienced double-digit growth in the twelve months ended 30 June 2017.

Mobile drives growth in both the Search and General Display categories. Between financial years 2016 and 2017, mobile advertising increased by 33% to $2.6 billion; 46% was attributed to Mobile Search and 54% to Mobile Display; 70% was attributed to smartphones and 30% to tablets.

Source: PricewaterhouseCoopers - IAB Online Advertising Expenditure Report – 30 June 2017.

 

 
 
 

Digital Usage Trends

 
 

AUSTRALIAN SMARTPHONE OWNERSHIP BY AGE

Australia has some of the highest mobile penetration in the world at 88%. We’re seeing younger ages (<35) approaching peak penetration along with significant growth in older generation in the past 12 months

Source:  Australian Mobile Marketing Consumer Survey 2017, Deloitte, October 2017

AUSTRALIAN MOBILE OPERATING SYSTEM MARKET SHARE

Australia sees a higher proportion (55%) of iOS devices, closely followed by Android devices (42%). 

Sources: Mobile Operating System Market Share Australia, Global Stats Counter, March 2018

57% OF AUSTRALIANS CHECK THEIR PHONE WITHIN 15 MINUTES OF WAKING UP

Australians are so dependent on their mobile devices that more than half of us check our phone within 15 minutes of waking up each day.

Source: Australian Mobile Marketing Consumer Survey 2017, Deloitte, October 2017

 

4 HOURS and 16 MINUTES IS THE AVERAGE TIME USERS SPEND ON THEIR SMARTPHONES EVERY DAY

Users aged 35-49 are spending the most time each day on their smartphones at an average of over 5 hours a day.

Source: Internet Trends 2017 – Code Conference, Mary Meeker May 31, 2017

205 MINUTES EVERY DAY ARE SPENT IN APP

80% of time spent on mobile devices is spent in app environments compared to 20 in mobile web environments.

Source: Time spend per day with Mobile Internet (mweb) vs In-App, eMarketer, 2018

THE AVERAGE AUSTRALIAN USES 36 APPS EACH MONTH.
AND ON AVERAGE 11 APPS EVERY DAY

Utility and social apps occupy most of our in-app time at almost 12 hours a month on average.

Source: Spotlight on Consumers: Australia App Usage, App Annie, 2017

 
 

MOBILE ADVERTISING GREW 35% IN 2017 TO OVER $3BN

The total digital advertising market is worth over 50% of the total market with mobile taking a substantial 19% share of all advertising dollars.

Source:  IAB Australia/PwC Online Ad Expenditure Report; CEASA, 2018

 

 
 

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