Targeting the New Screens in Our Lives


Tag: Market data


What’s Happening in Australian Mobile Banking?

Posted by Emily Rogers (Freeman) in Article Share, Blog, Newsletter. No Comments

1st June

What’s happening?  Well, it’s all happening apparently! Using your smartphone to do your banking is not niche anymore, according to the big 4 banks in Australia.


Australia to Reach 50% Tablet Adoption by 2016

Posted by Emily Rogers (Freeman) in Article Share, Blog, Newsletter. No Comments

1st June

Given we’ve only just hit 50% smartphone adoption, it’s pretty remarkable to see this report from Telsyte, predicting 5 million tablets in the Australian market by 2016. That’s up from 2.6 million in 2011.


Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.