A recent article in BandT has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.

Both Coles & Woolies have apps on the market to support various elements of the shopping process – from list development to store & aisle mapping and even links to online ordering. As this capability is refined over time, mobile grocery shopping is set to take off in Australia in the very near future. According to Nielsen, 35% of Australians had bought groceries on the web in the past month, and there is no reason these shoppers (and more) could not be converted to mobile shoppers.

Read the full article on the BandT site