Targeting the New Screens in Our Lives


Change one Thing? We’d Consider Mobile First.


Posted on June 7th, by AndrewJacobs in Blog, Event, Featured. No Comments

Recently, Mumbrella 360 / PHD asked the question: ”What one thing would you change about media in Australia?”  At Snakk Media, we say Consider Mobile First. 

Video Transcript:

According to Kantar & IPSOS we as Australians are significantly outpacing the US, UK and Europe in the adoption of smartphone technology.

As consumers we are ’1st in mobile’!   In many ways Smartphones and Tablets are our first screen for communication, entertainment and discovery.

With these new screens in our lives we consuming content, playing Games, look for local information, researching products and engaging with ads.

As an industry the one thing that i would like to see change is that we too become ‘1st in mobile’.

To do this we just need to do what we are already doing as consumers and ‘consider mobile first’.

To Vote Visihttp://www.youtube.com/user/TheChange1thing

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