Category: Blog
Mobile Future Not So Flashy
21st August
On August 16th Adobe discontinued support for Flash on Android, clearing the way for the HTML5 Standard which is already well on the way to replacing Flash on the mobile web. In a nutshell, this means that websites using Adobe Flash will not work on smartphones and tablets for the indefinite future!
NFC is coming to Australia
20th August
Have you been wondering about NFC lately? We get a lot of questions from clients asking when NFC will really take off in Australia. We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?
St Georges Embraces Mobile
12th August
St George Bank has embraced mobile technology across their business, from paper-less board meetings to iPhone apps and mobile payment transfers.
Why The Digital Wallet Wars Matter
11th August
Forrester has released a new report which predicts that non NFC mobile wallets will see faster adoption in the short term. Although the report confirms industry expectations that as early as next year, most new smartphones will be NFC enabled, they also predict that unattended points of sale (like vending machines and public transport) will offer greater opportunities for NFC in the short term.
10 Tips for Mobile Campaign Site Success
10th August
With higher cut-through than conventional online ads, mobile offers brilliant opportunities for marketers. Andrew Jacobs identifies his top tips to ensure your next mobile campaign is a success.
