Mobile Snakk – Your Daily Serve of Mobile & Tablet Advertising
After weeks of rumour and speculation, Apple has launched the much awaited iPhone 5. So what does Australia think?
From Marketing Magazine - iPhone 5 announced. Could It Save the US Economy? Apple sure knows how to get people talking. The eyes of not only the tech world were on San Francisco early this morning (AEDT) for the unveiling of the Apple iPhone 5. But in typical Apple style the event transcended the bounds of the techno-sphere, watched intently by many, including business circles…<read more>
From B&T – Digital Marketers Let Down By Underwhelming iPhone. The perks of Apple’s new iPhone5 have been overshadowed by its “hugely disappointing” lack of near field communication (NFC) capabilities, digital marketers today told B&T… <read more>
From Dynamic Business Magazine – Apple Fans Rally For iPhone 5 Launch. After weeks of hype and speculation, Apple unveiled a slimmer, faster and bigger iPhone 5 … Read More »
A recent article in BandT has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.
Both Coles & Woolies have apps on the market to support various elements of the shopping process – from list development to store & aisle mapping and even links to online ordering. As this capability is refined over time, mobile grocery shopping is set to take off in Australia in the very near future. According to Nielsen, 35% of Australians had bought groceries on the web in the past month, and there is no reason these shoppers (and more) could not be converted to mobile shoppers.
Read the full article on the BandT site
An interesting study commissioned by the Mobile Marketing Association has recommended a target level of spend on mobile advertising of 7% of total ad budget. They also advise that this should build up to 10% over the next 4 years. The MMA has published a White Paper: Mobile’s Share of the Mix – Marketing Evolution detailing their findings, which you can download from the MMA website.
The big guns have been busy lately, launching new products, creating relationships and burning bridges. Check out the articles below to find out why Google won’t let Apple have youTube anymore, what Facebook is doing with Mobile Ads and how Google is rolling out their mobile payments capability.
A recent article on B&T reported that advertising spending on mobile is predicted to increase by more than 65% in the next year. This data comes from the PWC Global Entertainment and Media Outlook for 2012 – 2016. This is of course off a fairly low base, but the data suggests the tipping point is almost here for local mobile ad spending.
On August 16th Adobe discontinued support for Flash on Android, clearing the way for the HTML5 Standard which is already well on the way to replacing Flash on the mobile web. In a nutshell, this means that websites using Adobe Flash will not work on smartphones and tablets for the indefinite future!
Have you been wondering about NFC lately? We get a lot of questions from clients asking when NFC will really take off in Australia. We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?
St George Bank has embraced mobile technology across their business, from paper-less board meetings to iPhone apps and mobile payment transfers.
Forrester has released a new report which predicts that non NFC mobile wallets will see faster adoption in the short term. Although the report confirms industry expectations that as early as next year, most new smartphones will be NFC enabled, they also predict that unattended points of sale (like vending machines and public transport) will offer greater opportunities for NFC in the short term.
With higher cut-through than conventional online ads, mobile offers brilliant opportunities for marketers. Andrew Jacobs identifies his top tips to ensure your next mobile campaign is a success.
Intel wanted to reach tech-savvy young Australian adults, of which nearly 80% use smartphones. Check out how we engaged this tricky audience, and vote for the campaign if you like it!
The folks at Float Mobile Learning have created an infographic to illustrate the huge changes we have experienced in mobile since the last Olympic games in Beijing. They’ve also taken a snapshot of the types of mobile phone we were using during the last four Olympic games, and highlight some of the apps sporting enthusiasts can download today to engage with the 2012 games in London.
It’s a reminder of how fast things change in this space!
Rimma Kats from Mobile Marketer has identified a top list of Do’s and Don’ts for Mobile Marketing. It’s a good list. Here are a few of my favourites.
Deloitte have recently released a report about the influence of mobile in the retail space, called The Dawn of Mobile Influence. The main finding of the report is to identify the value of mobile as an influencer, rather than a facilitator of mobile commerce. Deloitte look at how smartphone owners use mobile in a retail context, and how their use of mobile influences purchasing decisions.
Devices running the Android O/S made up more than half of all smartphone sales in Australia in Q1 according to Kantar WorldPanel Comtech.
It feels like magic or a technology from the distant future, but it’s here now, and anyone can use it. In this inspiring TED talk, Matt Mills shows us his latest work on image recognition that triggers an augmented reality experience.
Another fun infographic about mobile growth, this one from Trinity Digital Marketing and MobiThinking. Nothing new here, but it’s always nice to see huge global stats proving that mobile is becoming an integral part of life, here and everywhere else.
According to Marin Software’s US Online Advertising Quarterly Report, the share of paid search spend on iPad and Tablet devices has increased 40% in the US and will soon exceed Smartphone spend.
A Snakk Media Case Study. The primary objective was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.
What you need to know in mobile for the last 7 days.
We’ll be doing regular posts on the Marketing Mag blog. Here is our first one on the importance of thinking mobile first. Smartphones and tablets have become our first screens for communication, entertainment and discovery. They are the first devices we reach for in the morning and the last we interact with before we fall asleep.
We’ve been talking about Rich Media for a few years now. Now that smartphones and tablets can do everything (and more) that a PC can do, we are seeing a lot more Rich Media Mobile Advertising. Rich Media is what makes mobile advertising interesting.
Today is the 5th anniversary of the iPhone’s introduction to the world – back in 2007. In case you’ve forgotten, you might want to watch this short clip of Steve Jobs introducing the original iPhone – brings a tear to the eye huh?
Google has announced their new tablet, called the Nexus 7. The Nexus 7 will be a smaller tablet that Apple’s iPad, and many commentators are actually calling it a competitor to the Kindle Fire, which is Amazon’s tablet device.
It’s OK, I’m not questioning the validity of our existence. But I do think it’s important that we think about The Point. So what IS the point of your Mobile Marketing Campaign?
Did you hear that ICANN are set to release a whole bunch of new Top Level Domains? There’s an organisation called the Internet Corporation for Assigned Names and Numbers (ICANN), and they oversee the suffixes which are added to the end of website URLs.
iOS 6. It’s been the big news in mobile circles this week, although ultimately the news is not particularly world changing. Here’s a quick Q&A to cover off the basics, in case you were wanting to appear well-informed next time you run into an Apple geek
In the last few weeks we’ve been working with UNICEF and their agency PHD, to support the campaign 28 Days to Save a Child’s Life. The mobile banners we created click through to a mobile site that allows people to donate directly via Paypal. It’s a really simple campaign proposition, but sometimes that’s all it needs to be.
I love the title of Reactive’s new White Paper. It’s called mCommerce 2012: The Year After the Year of Mobile . The document is a brief, concise overview of mCommerce in Australia, touching on Google Wallet, mPayments, NFC and new service Square which is dominating mCommerce trend talk in the US at the moment.
The latest information loaded slide pack from Mary Meeker has been getting quite a lot of shares this week. It’s quite U.S. centric, but if you’re interested in that market there are many many insights of relevance.
Recently, Mumbrella 360 / PHD asked the question “What one thing would you change about media in Australia?” At Snakk Media, we say Consider Mobile First.
If the European market is of interest, or you’re keen to see some more big growth numbers for mobile, check out the Zanox Mobile Performance Barometer. It’s a piece of research covering trends in mobile commerce growth from Zanox, a leading performance advertising network in Europe .
A good snapshot article from Mobile Marketer, summarising some of the rumours we’re hearing about Facebook and Amazon, and their potential investments in the mobile space.
What’s happening? Well, it’s all happening apparently! Using your smartphone to do your banking is not niche anymore, according to the big 4 banks in Australia.
Given we’ve only just hit 50% smartphone adoption, it’s pretty remarkable to see this report from Telsyte, predicting 5 million tablets in the Australian market by 2016. That’s up from 2.6 million in 2011.
We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.
New research (and another fancy infographic) from Deloitte has highlighted the benefits that retailers can expect from mobile channels. In fact the article goes to far as to say “a tsunami of mobile marketing and commerce.. will…crash on the shores of retail”.
Have you seen Google’s Project Glass video? It’s a very early stage concept video, so there’s no word on when we might be living in a world where weirdos walk around talking to themselves while wearing geeky glasses. But it may be in our not too distant future!
AIMIA Sydney are holding an event on Mobile App Marketing on May 31st.
An article in Mumbrella today has revealed data from a new report from Google focussing on Australian smartphone usage. According to Mumbrella, Google’s head of mobile advertising in Australia Jason Pellegrinio has identified to two key trends in the Australian market.
Have you been thinking about mCommerce and Mobile Payments? You might be interested in this, the mother of all Mobile Payments Infographics, up on Mashable.
Singtel is the parent company of Australia’s telco Optus, and Allen Lew, CEO of Optus’ Digital Life division said of the acquisition that it would allow Singtel to become a “significant mobile marketing entity”.
A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.
Research Company TNS has released a report called How Mobile Raises the Bar For Brand Comms.
Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.
Last week, Google launched an interactive, rich-media document called “Mobile Playbook – The Busy Executive’s Guide to Winning with Mobile”. Practicing a bit of what they preach, Google recommend reading the document on your tablet, but it’s accessible online, or via a PDF.
Adobe has released it’s Q1 2012 Global Digital Advertising Update, predicting that Tablets & Mobile devices will make up 15 – 20% of US & UK search spend by the end of 2012.
Industry Commentators are all abuzz with rumours that Apple will release an iWatch in the near future. In this fascinating article, Mike Elgan discusses why he now thinks the rumours are true, including the idea that Apple’s future watch will be a Siri-based remote control for iCloud.
According to Nielsen’s State of The Market Report for Australia in February 2012, Australian Online Consumers spend more than 4 hours a week accessing the internet from their mobile phones.
Facebook has done a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded standalone app that’s separate from Facebook, but the services will increase their ties to each other.
Mobile wireless broadband connections (excluding mobile handsets) accounted for 47% of all internet connections as at 31 December 2011, according to the Australian Bureau of Statistics.
A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
Google’s head of Global Mobile, Jason Spero, has published his top 12 predictions for major developments in mobile in 2012.
Jason writes “Consumers are having a love affair with their smartphones. They have become the first thing we reach for in the morning and the last thing we put down at night.”
Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.
According to Nielsen Online Ratings, the number of Australian users accessing the web from a smartphone each day is up from below 300,000 at the end of 2010 to over 500,000 today. That’s an increase in daily unique browsers by 83.9 per cent over 2011.